New Delhi, August 6, 2025
In the early hours of Wednesday, Deepinder Goyal, CEO of Zomato, shared an intriguing behind-the-scenes look into a highly automated Blinkit warehouse. His Instagram post, captioned “Not a Chocolate Factory. Full of chocolates though,” offered a peek into an operation that appears more sci-fi than supply chain.
Automation in Action
The short video showcases a sleek facility where bright orange crates glide through automated conveyors with rhythm and precision. It highlights how storage, sorting, packing, and dispatch processes are integrated seamlessly into one high-efficiency loop.
Mixed Reactions from Netizens
The clip quickly went viral, drawing a wide range of reactions from viewers.
Many users expressed awe and appreciation for the level of automation inside the Blinkit warehouse.
“I am quite surprised to see this level of automation in our Indian warehouses. Wow. Great job,” commented one user.
Another added, “Automation at peak to enhance operations. Feels like I’m watching something from the future.”
Several users responded with humor.
“So this is where my handling plus rain charge goes,” joked one.
Another wrote, “Deepi Wonka and the Chocolate Factory. Love it!”
Some also raised concerns about the balance between automation and human impact.
“They should highlight the struggles of Blinkit riders. Their payouts have not been fair for the past few months,” said a user, urging the company to look beyond machinery and focus on its delivery workforce as well.
Blinkit’s Broader Strategy
This peek into the warehouse aligns with Blinkit’s larger push toward automated efficiency. The company is gradually shifting to a first-party inventory model to streamline operations and improve margins. The transition is expected to add up to one percentage point to operating margins over time.
Blinkit reported as of June 2025 that it operates over 1,500 dark stores and plans to expand further in tier I and II cities.
Final Thoughts
Deepinder Goyal’s early morning warehouse tour reflects Blinkit’s ambition to redefine quick commerce with technology-first solutions. While the display is impressive, it also brings into focus the human side — prompting valid questions about worker welfare and equitable systems. The juxtaposition of high-tech operations with calls for fairness creates an important narrative as tech-driven logistics evolve.
Attribution Note:
Portions of this article are based on publicly available social media posts and factual reporting from news platforms including Livemint and YourStory. All trademarks, names, and media references belong to their respective owners.